Challenging
the Media Monopoly
Introducing the Urbana-Champaign Independent Media Center's
public i!
by Sascha D. Meinrath and the public i staff
This inaugural issue of the public i represents the
birth of the only news-focused, collectively-run, non-profit
newspaper in Urbana-Champaign. The paper is a project
of the Urbana-Champaign Independent Media Center (U-C
IMC) and is organized and edited entirely by volunteer
citizen-journalists. Our articles are written as much
as possible by community members, who are telling the
stories that affect their lives.
This newspaper's first issue is modest in size, but
broad in scope and ambition. While the July issue is
eight pages in length and has a circulation of roughly
5,000, we anticipate that the public i will grow as
it becomes more established.
We envision seven distinct but not exclusive focus
areas, as follows: 1. Government and Politics: will
cover city and county government proceedings and officials;
boards of education and educational issues; legislation
and governance issues; 2. Human Rights: will focus on
international and local human rights issues of all kinds;
health care, child care, and elder care concerns; and
the criminal 'justice' system; 3. Environment: will
scrutinize sprawl and sustainability; the power industry;
issues of environmental degradation and pollution; genetically
modified organisms; and relevant legislation; 4. Labor
and Economics: will concentrate on unions and workers
of all types, and on economic policy, including globalization
and fair trade, sweatshops, and the living wage; 5.
Media: will spotlight local media and its ownership
and biases; media concentration and conglomerates; advertising
and consumerism; the Independent Media Center movement;
and low-power/micropower radio; 6. Arts: will encompass
both news about art and art itself, including prose,
poetry and graphic art; discussions of performances,
books, music, and other projects and shows; and 7. Community
Forum: will serve as a venue for responses to our paper's
articles and to community issues, with opinions, columns,
cartoons, and letters to the community written by members
of the community.
We invite community members to submit article or story
ideas in any of these seven areas. We invite you, in
other words, to help create the news that states your
views.
Why call it the public i?
The name of the paper evolved from a democratic, consensus-oriented
brainstorming process conducted by the volunteers who
constitute the founding members. The name public i was
eventually chosen because of the many interpretations
and meanings it conjures up. The 'public' part of the
name derives from the fact that we see this paper as
a true community venture, reliant on public interaction
and participation. The small letter 'i' stands for 'independent',
and has come to symbolize the global Independent Media
Center movement. Taken as a whole, the title public
i also suggests a "public eye," expressive
of our desire to bring vital news, information, and
opinion into the public arena¾that is, into the
public eye.
These are not the only possible interpretations of
the name, but it is our hope that the public i will
come to represent a source of reliable, interesting,
and challenging news for our community.
What is an Independent Media Center?
The Urbana-Champaign Independent Media Center (U-C
IMC) is a small but significant part of a global movement
to create accurate, high-quality, grassroots news, independent
of the corporately-owned media. A number of activists
and independent media organizations created the first
Independent Media Center in Seattle, to provide grassroots
coverage of the World Trade Organization protests in
November 1999. Several members of the Urbana-Champaign
IMC were instrumental in that effort.
Since that time, Independent Media Centers have been
established in dozens of countries on every continent
except Antarctica. The United States currently has over
25 Independent Media Centers, with new ones being established
every month. The Urbana-Champaign IMC is at the forefront
of the Indymedia movement, and is the first to obtain
federal 501(c)(3) non-profit status as an educational,
charitable organization.
What does the Urbana-Champaign IMC do?
The first mission of the U-C IMC is to support the
creation of media by ordinary people-from video and
radio to Internet and print. We do this by providing
the training, the resources, and the assistance necessary
for the production of videos, radio shows, newspaper
articles, or web pages. In particular, the U-C IMC emphasizes
news, programs, art, and narratives by community members
whose perspectives are underrepresented in the dominant
media. Our goal is to make media production less intimidating,
thereby taking it out of the exclusive domain of "media
professionals" and putting the skills into the
hands of everyday people.
Radio shows, videos, and articles are useful only when
there's an audience. That's why the second mission of
the U-C IMC is to publish and distribute grassroots
media productions. To do this we have created our own
channels, like our web site and this newspaper, and
we tap into existing media outlets like the community
radio station WEFT, to help give local voices access
to our community. (Our weekly public affairs radio show
currently airs Mondays at 6 pm on WEFT 90.1 FM.) In
addition, through the growing global network of Independent
Media Centers, the U-C IMC is able to reach a national
and worldwide audience that previously only the largest
of mainstream media networks could access.
The U-C IMC does this work in order to promote individual
and community empowerment. We aspire to assist people
in contributing to the welfare of their communities
by asserting ownership of the messages and images that
so profoundly influencethe lives of all of us. We seek
to increase the diversity of perspectives and experiences
represented in the news, and to stimulate political
interest and participation by people who are not members
of the political and media elite.
The U-C IMC is actively working to build collaborative
relationships with diverse groups and organizations-the
people who live and labor in our communities. Thus the
U-C IMC is rapidly becoming a hotbed of community organizing
and empowerment.
We're striving to break down the artificial wall between
"media producers" and "media consumers".
Our interactive news web site (http://urbana.indymedia.org)
is a forum for anyone to post news or commentary for
all to see. In turn, anyone can respond to a posting,
creating an on-line dialogue among reader-journalists.
Unlike other on-line discussion boards, posts to the
U-C IMC web site are treated as real news. Our volunteer
journalists turn to the web site to learn what's going
on, using news postings as leads for future radio news
programs or newspaper articles, and we may ask posters
to follow up themselves on their own stories for use
in larger projects.
Outside cyberspace, the U-C IMC is also a real physical
space, located at 218 West Main Street in downtown Urbana.
The Center contains video and audio production facilities,
free public Internet-accessible computers, a reading
room, a circulating library and media archive, and space
for meetings, debates, poetry slams, and other community
events. We also have monthly art shows and put on informative
talks, lectures, topical discussions, and regular music
concerts.
How can you utilize and support the U-C IMC?
There are many ways to get involved and support the
Urbana-Champaign Independent Media Center and the public
i. All U-C IMC activities are open for participation
by anyone. There are volunteer groups dedicated to maintaining
and improving the U-C IMC's technology and its progressive
library. Some of our most active groups collaborate
on news production, including our radio news-hour and
the public i. We encourage new people to join us, and
we can provide any needed training and equipment. You
can write for the paper, produce audio for the radio
show, photograph or videotape events around town, or
simply post the news you see and hear to the U-C IMC
web site. The possibilities are limited only by your
willingness to act.
One of the best and easiest ways to begin getting involved
in independent media is to become a member of the U-C
IMC. Membership is open to all, and the modest membership
fee gives you access to the U-C IMC's technological
resources in addition to providing fundamental financial
support for the U-C IMC. The U-C IMC continues to operate
largely through donations from the community. To assist
infunding the operations of the U-C IMC or the publication
of the public I, you can send your tax-deductible contributions
to the U-C IMC, 218 W. Main St., Suite 110, Urbana,
IL 61801.
But your time and energy are at least as important
as your financial assistance. The U-C IMC is also looking
for new volunteers who can give a few hours a week to
staff the Center and expand the hours we are open to
the public.
Most importantly, we urge you to be a critical consumer
of the news you read, hear, and see. The Urbana-Champaign
Independent Media Center exists as an alternative avenue
for accessing and producing news, but it is only as
strong as each community member's will to examine, to
investigate, and ultimately to report on the stories
and events that are vital to us all.
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