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News :: Media |
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The Web: Catching 'click fraud' online |
Current rating: 0 |
by UPI
(No verified email address) |
15 Jun 2005
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A story about fraudulent capitalistic online advertising. |
CHICAGO, June 15 (UPI) -- An auto repair shop owner buys some online ads and thinks he snagged a bargain by negotiating a deal with the advertising agency to pay only when Web surfers click on the banners. It sounds like a good deal, until the owner receives the bill: His $1 per click deal turns into a $1 million invoice, and he has no idea how many of the clicks came from legitimate prospects.
Welcome to the world of Internet click fraud -- crimes emerging from an increasingly popular practice of pricing online ads. By Gene Koprowski |
See also:
http://www.upi.com/view.cfm?StoryID=20050614-115208-6446r
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This work is in the public domain |
