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News :: Children : Civil & Human Rights : Drugs : Health |
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Trust In A Bottle |
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by Repost by HT
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09 Jun 2005
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Trust In A Bottle
How do you know whether to trust someone else? Yes, your sound judgment helps. But according to a team of Swiss-led researchers, your feelings of trust could be deepened if you were exposed to artificial levels of a hormone known as oxytocin.
...So, is there a danger that oxytocin could be misused by merchants trying to get you to believe pathetic sales pitches? Antonio Damasio, a neurologist at the University of Iowa in Iowa City, told Nature.com that there shouldn't be much to worry about. In any event, advertising already appeals to the parts of your mind that produce oxytocin, he said.
"It lures you in with images of wonderful landscapes or sex, and it probably works in exactly the same way," Damasio told Nature.com.
No word yet on whether we have anything to fear from politicians and cigarette-smoking men.
http://news.com.com/2061-10786_3-5729767.html
http://www.organicconsumers.org/corp/trust.cfm |
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