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News :: Miscellaneous |
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Nike Can't Even Spell "Sweatshop" |
Current rating: 0 |
by Mike Lehman via Mike Griffin
(No verified email address) |
11 Feb 2001
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Nike now lets you personalize your shoes by submitting a word or phrase which they will stitch onto your shoes, under the swoosh. So Jonah Peretti filled out the form and sent them $50 to stitch
"sweatshop" >onto his shoes. Here are the responses he got.
Note: My apologies, but the relevant document didn't come through the first time around. Here it is. |
From: \"Personalize, NIKE iD\" o16468000 Your NIKE iD order was cancelled
for one or more of the followingreasons.
1) Your Personal iD contains another party\'s trademark or other
intellectual property.
2) Your Personal iD contains the name of an athlete or team we do not
have the legal right to use.
3) Your Personal iD was left blank. Did you not want any
personalization?
4) Your Personal iD contains profanity or inappropriate slang, and
besides, your mother would slap us.
If you wish to reorder your NIKE iD product with a new personalization
please visit us again at www.nike.com
Thank you, NIKE iD
-----------------------------------------------------
From: \"Jonah H. Peretti\" > > o16468000
Greetings,
My order was canceled but my personal NIKE iD does not violate any of
criteria outlined in your message. The Personal iD on my custom ZOOM XC
USA running shoes was the word \"sweatshop.\"
Sweatshop is not: 1) another\'s party\'s trademark, 2) the name of an
athlete, 3) blank, or 4) profanity. I choose the iD because I wanted to
remember the toil and labor of the
children that made my shoes. Could you please ship them to me
immediately. >Thanks and Happy New Year, Jonah Peretti
------------------------------------------------------
From: \"Personalize, NIKE iD\" > > o16468000
Dear NIKE iD Customer,
Your NIKE iD order was cancelled because the iD you have chosen
contains, as stated in the previous e-mail correspondence,
\"inappropriate
slang\". If you wish to reorder your NIKE iD product with a new
personalization please visit us again at www.nike.com Thank you,
NIKE iD
------------------------------------------------------
From: \"Jonah H. Peretti\" > > o16468000
Dear NIKE iD,
Thank you for your quick response to my inquiry about my custom zOOM XC
USA running shoes. Although I commend you for your prompt customer
service,
I disagree with the claim that my personal id was inappropriate slang.
After consulting Webster\'s Dictionary, I discovered that \"sweatshop\" is
in fact part of standard English, and not slang. The word means: \"a shop
or
factory in which workers are employed for long hours at low wages and
under
unhealthy conditions\" and its origin dates from 1892.
So my personal iD does meet the criteria detailed in your first email.
Your web site advertises that the NIKE iD program is \"about freedom to
choose and freedom to express who you are.\" I share Nike\'s love of
freedom and personal statement. The site also says that \"If you want it
done right...build it yourself.\" I was thrilled to be able to build my
own
shoes, and my personal iD was offered as a small token of appreciation
for
the sweatshop workers poised to help me realize my vision.
I hope that you will value my freedom of statement and reconsider your
decision to reject my order. Thank you, Jonah Peretti
-----------------------------------------------------
From: \"Personalize, NIKE iD\" > > o16468000
Dear NIKE iD Customer,
Regarding the rules for personalization it also states on the NIKE iD
web site that \"Nike reserves the right to cancel any Personal iD up to
24 hours after it has been submitted\". In addition it further explains:
\"While we honor most personal iDs, we cannot honor every one. Some may
be (or contain) others trademarks, or the names of certain professional
sports teams, athletes or celebrities that Nike does not have the right
to use. Others may contain material that we consider inappropriate or
simply do not want to place on our products. Unfortunately, at times this
obliges us to decline personal iDs that may otherwise seem
unobjectionable.
In any event, we will let you know if we decline your personal iD, and we
will offer you the chance to submit another.\" With these rules in mind we
cannot accept your order as submitted. If you wish to reorder your NIKE
iD
product with a new personalization please visit us again at www.nike.com
Thank you, NIKE iD
------------------------------------------------------
From: \"Jonah H. Peretti\" > > o16468000
Dear NIKE iD,
Thank you for the time and energy you have spent on my request.
I have decided to order the shoes with a different iD, but I would like
to make one small request. Could you please send me a color snapshot of
the
ten-year-old Vietnamese girl who makes my shoes?
Thanks, Jonah Peretti |
See also:
http://www.usasnet.org/
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